AdvanceCare: Strengthening Employer Branding
In today’s competitive job market, AdvanceCare faced challenges such as high turnover, maintaining a strong remote work culture, and breaking down departmental silos. Additionally, delivering value beyond salary was crucial for attracting and retaining talent.
To tackle these issues, we conducted in-depth research, including qualitative interviews, to map the Employee Value Proposition (EVP) and key touchpoints. This helped identify gaps, opportunities, and crucial moments in the employee journey.
Our solution centered on three core pillars: defining a clear and compelling EVP, developing structured employee journeys, and implementing an integrated communication strategy to reinforce the employer brand.
The result is a strong employer brand that enhances talent attraction and retention while fostering collaboration, innovation, and engagement. AdvanceCare is now better positioned to meet workforce expectations.
