Developing the Brand Ecosystem for Nova SBE
CLIENT OVERVIEW
Nova SBE, a global leader in business education, has shaped excellence for four decades. Offering diverse programs in business administration, economics, finance, and management, Nova SBE stands as an internationally recognized institution.
With a commitment to diversity, 40% of Nova SBE's students are international, fostering a dynamic learning environment and a broad global perspective. Beyond borders, Nova SBE's impact echoes through a network of alumni spanning 60+ countries and 100+ cities.
Integral to its success is Nova SBE's strong link to the corporate world, ensuring programs align with industry needs. This symbiosis provides students with practical insights, preparing them for success in the ever-evolving professional landscape.
challenge
With a commitment to excellence and a vision to be the school of the future, Nova SBE faced the challenge of crafting a brand ecosystem that not only aligned with its strategic goals but also catered to the unique needs and nuances of various communication segments.
The goal was to ensure consistency while allowing for tailored communication approaches.
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↳ Initiated a comprehensive research process to identify all stakeholders and touchpoints within Nova SBE's ecosystem.
↳ Mapped out six distinct communication segments based on their unique needs and specificities.
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↳ Developed tailored visual and verbal guidelines for each communication segment, ensuring a nuanced and strategic approach.
↳ Ensured consistency across all segments to portray a unified and coherent image of Nova SBE's new brand.
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↳ Leveraged the letter "O" and the straight bar line from the main brand identity to create new design concepts for each communication target.
↳ Introduced small but meaningful nuances to the look and feel of each material, maintaining overall brand cohesion.
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↳ Identified specific projects and initiatives requiring distinct identities.
↳ Defined rules for the creation of sub-brands to ensure cohesion across all business areas and teams.
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↳ Collaborated closely with the Brand & Communication Office, illustrators, photographers, and artists to create a vast and dynamic visual universe.
↳ Systematized the brand elements in a comprehensive brand book, serving as a guide for consistent application across diverse materials and platforms.
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↳ Nova SBE now boasts a well-defined and adaptable brand ecosystem, catering to the diverse needs of its communication segments.
↳ The visual nuances introduced across materials reflect the school's commitment to innovation and differentiation.
↳ The brand book serves as a comprehensive guide, ensuring consistent application as Nova SBE continues its journey as the school of the future.
Conclusion
HUSE's collaboration with Nova SBE in developing the brand ecosystem stands as a testament to our commitment to creating strategic and visually impactful solutions.
By addressing the unique needs of each communication segment while maintaining overall consistency, Nova SBE is positioned as a school at the forefront of innovation. This case study reflects our dedication to crafting brand identities that evolve with our clients as they continue to break barriers and shape the future.
partners
Luís Mileu
Logo design
Paula Delgado
Brand strategy
Teresa Freitas
Photography