Alida Castro Group:
A Legacy of Meaningful Brands
Our approach honored their legacy while embracing growth. We preserved the name Alida Castro and added “Group” to reflect the company’s expanding scope. To further define its purpose, we developed the tagline: “Home to Meaningful Brands.”
Two generations, two business areas, and a deep passion for excellence—Alida, Manuel, Filipa, and Francisco form the heart of a company committed to bringing the best brands to the Portuguese market.
They approached us with a challenge: How do we prepare our brand for the future? How do we clarify our different business units? How do we communicate our values—both as a business and as a family?
This phrase captures both the company’s role as a trusted representative of top brands and the sense of care and dedication at its core.
The new brand identity brings this vision to life. The logo intertwines the company’s name with its dynamic tagline, reinforcing the ever-present ideas of home, care, and commitment. A refined yet powerful color palette ensures each business area has the flexibility to communicate effectively. Photography plays a key role, using close-ups, faces, and human connections to create a serious yet inviting visual language.
With this new identity, Alida Castro Group is ready for the future—staying true to its roots while evolving to meet the needs of a changing market.
