Converging Perspectives:
The Visual Identity of Estoril Conferences

In 2019, the Estoril Conferences changed venues for the first time in their history and took place in their new home - the Nova SBE campus.

The 2019 edition was, therefore, the stepping stone for this new era of the EC. The new Estoril Conferences, powered by Nova SBE and Cascais Municipality, is the physical evidence of a place of freedom, dialogue, cooperation, rigor, and seriousness done with responsibility, purpose, and consequence. A platform where our youth can actively engage with leaders and opinion-makers so that together they can design a future of hope.

Therefore it was time to rethink the brand's visual and verbal identity to reflect its present better while honoring its past.

We had a lot to work with but also some challenges:

How do we represent the brand's legacy while transporting it to the present (and future)?
How do we create a stand-alone brand but clarify that it is a project owned by Nova SBE?
How do we make it youthful but not childish?
How do we explain that what we do is rooted in principles of collaboration, dialogue, convergence, and action?

visual identity

To establish the new brand positioning, we developed new narrative guidelines that included a brand manifesto and the next edition's concept pitch. To consolidate the intent of putting youth at the forefront of the Estoril Conferences, the 2022 event will be dedicated to the Purpose Generation - those who, no matter how old or young they are - want to become the change-makers of tomorrow.